Redefining Alpha

 

Welcome to AlphaGurl—the health and wellness brand for women who are tired of being told to “lean in” while running on caffeine and cortisol. We’re here for the girls, gays, theys (and the occasional emotionally evolved man) who are leading the pack, holding it all together, and still managing to maybe wash their hair twice a week.

We’re redefining what it means to be "Alpha"—not the protein-chugging, bro-flexing kind—but the kind of leadership that comes from actually caring for yourself and the people around you. Being Alpha means setting boundaries, drinking your greens, skipping the 5 a.m. workout (because sleep is self-care), and knowing that hustle culture can kindly see itself out.

Founded by a female serial entrepreneur and her powerhouse partners with over 15 years of experience in crafting clean dietary supplements and beauty products, AlphaGurl was born out of a need for wellness that gets it. We create high-quality, no-BS drink mixes and supplements with clean, simple ingredients—because your health routine should support your life, not take it over.

Photo by Jugoslocos on Unsplash

And yes, we care about taste. Because choking down something that smells like lawn clippings in the name of “wellness” is not the vibe. Our drink mixes are designed to actually taste good (novel, right?)—and they come in portable, scoop-free formats that fit into your bag, your schedule, and your life. No tubs. No mess. No measuring like you’re doing a high school chem lab.

Our products are made for people with real schedules and real responsibilities—college students, caregivers, CEOs, moms (of kids, pets or houseplants), and everyone in between. Whether you’re chasing dreams or just trying to drink enough water today, AlphaGurl is your wellness wingwoman.

This is wellness for the rest of us. The smart, busy, burnt-out-but-still-shining ones. The ones who want to feel better, not just look better. The ones who deserve the soft life, even when life is anything but soft.

AlphaGurl is proudly woman-owned, unapologetically bold, and built for real life.